Celebrity Endorsement or Product Placement?


Either way, they don’t seem to be very inspired. Jennifer’s fans may be familiar to the over-directed music video, while Fiat’s fans may have spotted Jennifer (and her magic shoes which interchange several times during the spontaneous dance routine) in this rather flat commercial.



Is it me or the car looks very nice?



The magic cookie had an effect on the coffee shop’s glass which conveniently broke before the guy went into it, and on the singer’s shoes too. Juvenile!  The car is definitely lovely.




2 responses »

    • Thank you very much for your feedback and kind words. Indeed, it cannot be celebrity placement. My comment was rather a play on words to emphasize on the fact that in both the commercial and the music video the car stands-out even though the focus was supposed to be on the singer in the latter.

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